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Re-Design Proposal For Town Website

During my research for the “Onslow Engage” project I identified several key barriers related to transparency and accessibility.

The Problem

The existing website is outdated, lacks functionality and is not accessible to users with disabilities. Insights of current issues:

 

  1. Lack of current and complete information
    • Updated news, meeting notes, emergency notices and community calendars are not available.
    • Information about elected officials and civic participation is incomplete and unclear.

 

  1. Site is not accessible and does not meet WCAG standards
    • Incompatible with assistive technologies such as screen readers and voice control. It can not be navigated using a keyboard. In its current state, it is completely inaccessible for users who rely on assistive technologies or utilize adaptive strategies to navigate the web.
    • Images are not optimized to support varying internet speeds and device capabilities.

Proposed Solutions

 

  1. Improve Site Structure (UX/UI)
    1. Restructure content to prioritize current and most necessary information. I.e, The new homepage in my mock-up features a visible calendar (not a pdf link) prominently towards the top of the page that shows events, meetings and services.
    2. Larger search bar and a “How Do I?’ button to maximize ease of access to specific information. 
    3. Increase utility by providing connections/links to city service providers and clear information on what  is needed to set up services, pay bills and report problems.
    4. Improve navigation by grouping content in ways more in line with user expectations.
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  1. Accessibility: Compliance with WCAG and section 508 federal standards for universal access.
    1. All color contrasts to meet AAA standards using the logo colors and its variations;  25438B (medium blue), FFFDB3 (light yellow), 283150 (Navy)
    2. Ensure no elements rely on color indications alone. Multiple cues are given for responses and calls to action.
    3. Include a “Skip to content” option for screen readers. This allows users to bypass hearing through the navigation menus if they choose. 
    4. Include alt and descriptive text on images and links. 
    5. Prevent cognitive overload by using containers to group information and reduce blocks of verbose text.
    6. Utilize proper hierarchy labeling that can be navigated with a keyboard or screen reader that include clear focal point indicators.

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